CARAVAN HALL Düsseldorf Fair
The brand's visibility in the fair hall was strengthened thanks to the wide hanging pediment and illuminated Foldzen logo applications positioned at the top of the stand. A spacious and dynamic atmosphere was created by supporting the plain architectural structure, predominantly white, with the corporate colors of the brand and the vibrant tones of the products.
Large and accessible exhibition areas were planned so that visitors can closely examine the products for caravan and camping life. Colorful foldable products were presented with a large caravan and nature-themed background visual, effectively reflecting the usage areas of the products. The functionality and visitor experience of the stand was strengthened with digital screen, meeting areas and natural plant applications.
All of the design, production, graphic applications, hanging pediment system, professional lighting, furniture placement, international logistics, installation and disassembly processes were carried out by MESSEART with a turnkey project management approach.
Fair: