As MESSEART, we designed a modern and functional fair stand for the Puzzle Travel and Passenger Travel brands for the ITB Berlin Tourism Fair, one of the world's leading tourism organizations.
While the corporate identities of the brands were highlighted in the stand design, a spacious and professional appearance was created with a simple architectural structure, predominantly white. The visibility of the brands in the fair area was increased thanks to the strong logo applications used on the upper pediment and side surfaces.
The aim was to use the stand efficiently in terms of both promotion and business meetings, with destination visuals, digital promotional screens, a welcome counter and seating areas suitable for visitor meetings. The project, integrated with lighting, graphic applications and furniture placement, was planned as a modern and inviting space that welcomes visitors.