ProWein Düsseldorf Fair

The premium identity of the brand was highlighted by using the strong contrast of black and white colors in the stand design. While the visibility of Bodegas Ayuso in the fair hall was increased thanks to the high and illuminated logo area, the brand's production culture and deep-rooted viticulture tradition were reflected in the design with the wide vineyard visual.

Illuminated product visuals, decorative hexagonal display units and special product presentation areas were created to effectively promote the wine varieties. While the open-fronted architectural structure allows visitors to easily navigate to the stand, the welcome desk and meeting areas were planned in accordance with professional business connections.

All of the design, production, graphic and digital printing applications, special display units, professional lighting, furniture, international logistics, installation and disassembly processes were carried out by MESSEART with a turnkey project management approach.

Fair: